To manufacture products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology and continuous innovation.


To manufacture world-class products of outstanding quality that give our customers a competitive advantage through superior products and value, so we can make every customer smile.

To encourage people's ownership, empowerment and working under team structure.

To attain highest level of efficiency, integrity and honesty.


Customer's satisfaction and delight.

Superior quality of performance.

Concern for the environment and the community.

Passionate about excellence.

Fair to all.

To provide a safe workplace and promote healthy work habits.